英语翻译This study builds on the traditional hierarchy of effect

英语翻译
This study builds on the traditional hierarchy of effects model to propose hypotheses about the relationships among brand equity dimensions.This model,also known as the standard learning hierarchy,follows the theory of reasoned action .This theory posits that attitudes and subjective norms influence intentions,which in turn affect behavior.Approaching a product decision as aproblem-solving process,this hierarchy model suggests that consumers formbeliefs about a product by seeking information about relevant attributes.Consumers then evaluate these beliefs and develop feelings about the product resulting in buying or rejecting the brand .The traditional hierarchy of effects model assumes that consumers are highly involved in making their decision.According to thismodel,consumers are motivated to seek out information,evaluate alternatives and make a considered decision .
Although some researchers challenge this framework and propose alternative hierarchy models ,most researchers posit that this theory is a useful framework for studying the causal order among the dimensions of brand equity from the perspective of the consumer
When consumers acquire a more positive perception of a brand,loyalty results .As such,brand associations and perceived quality are the previous step leading to brand loyalty .Thus,high levels of perceived quality and positive associations can enhance brand loyalty .

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本研究以效果阶层模型为基础,提出了有关品牌资产维度中关系的假说.这一模型也被称为标准的学习阶层,它遵循理性行为的理论.这一理论假定,态度和主观规范会影响意向,意向进而影响行为.这一阶层模型做出一个产品决策作为解决问题的过程,这表明,消费者通过寻找关于相关属性的信息而形成信任.然后消费者评估这些信任,并发展对于该产品的感觉,导致购买或拒绝该品牌.传统的效果阶层模型假设消费者高度参与作出决定.根据这个模型,消费者受到激励来寻找信息,评估备选产品,并做出深思熟虑的决定.虽然有些研究者质疑这个框架,并提出替代的阶层结构模型,但大多数研究人员断定,这个理论是用于研究来自于消费者看法的品牌资产维度中因果顺序的有用的框架.当消费者对一个品牌获得更加正面的感知时,忠诚度就产生了.可见,品牌联想度和感知质量导致品牌忠诚度的前提.因此,高水平的感知质量和正面的品牌联想度可以提高品牌的忠诚度.
再问： 非常感谢！（1）http://zhidao.baidu.com/question/454753641633408685.html?quesup2&oldq=1 ，（2）http://zhidao.baidu.com/question/454817130224809725.html?quesup2&oldq=1，如果有时间的话，烦请再帮个忙。太多了，我自己也在翻译，比较急，就来找大家帮忙了，