英语翻译Generation Y,those folks born between 1981 and 2001,have

英语翻译
Generation Y,those folks born between 1981 and 2001,have long had a unique identity as purchase influencers for high-ticket items,such as vehicles and vacations.Now the group is coming into its own as a spending force.These consumers are among the most savvy potential customers around.They have grown up with computers,and are very comfortable researching purchases right up to the point of sale.Are marketers ready for them?Not really,according to Ann Fishman,president of Generational Targeted Marketing Corp.Fishman told of a young woman who had extensively investigated buying a new car before settling on a Honda Civic.She had saved for the initial payment,and approached a dealership with cash in hand – only to be ignored by the salespeople because of her age.Frustrated,she went back to her computer and discovered that a Nissan Sentra would be just as satisfying to her.Nissan,apparently,had trained its salespeople to graciously receive her money.A lost sale for Honda?Yes,but more than that,because Generation Y is a team-oriented group,one that relies heavily on word-of-mouth for recommendations.The young woman in question convinced her best friend to purchase a Nissan Sentra as well,and doubtless the two influenced others.Fishman presented insights into six consumer generational segments,ranging from the oldest ("The G.I.Generation," who came through The Great Depression and fought in World War II) to the 9/11 Generation.Marketers' messages need to match products and services offered to what motivates them,according to Fishman.She offered the following pearls:The G.I.Generation – those born between 1901 and 1924 – are also team-oriented achievers.Members of this group created most of the ubiquitous aspects of modern life,such as Social Security,the space program and the Disney Co.It is also among the most literate,and will take the time to read detailed information about marketers' products.The Silent Generation – sired between 1925 and 1942 – tend to be helpers.While this generation has not produced any American presidents,it has produced nearly every great civil rights leader,and many of the 20th Century's leading feminists.It sees itself as vibrant,and emotionally members are about 10 to 15 years younger than their chronological age.They do not want to be marketed to as "senior citizens":They want to be treated as repositories of wisdom,managers and mentors.While this generation has traditionally been thrifty,they are realizing that now is the time to spend – and they have grandchildren,upon whom they dote and lavish goods and services.

Y世代,1981年和2001年之间出生的那些人,早已有一个独特的身份,作为高门票的项目,如车辆和休假,购买影响力.现在该集团即将到它自己作为消费力.这些消费者是最精明的周围潜在客户.他们长大了电脑,是非常舒适的研究采购销售点.营销是为他们准备好?不是真的,根据世代有针对性的营销公司菲什曼的总裁安菲什曼,告诉一名年轻女子,曾广泛的调查,在本田思域定居前,买一辆新车.她救了首期付款,和经销商 - 走近手头现金只能由销售人员,因为她的年龄忽略.沮丧,她又回到她的电脑,和发现,日产Sentra只是为满足她的.显然,日产,已培训其销售人员殷勤地收到她的钱.一个失去本田销售?是的,但更重要的是,因为Y世代是一个团队为导向的集团,一个沉重的建议,依靠口字.有问题的年轻女子,相信她最好的朋友以及购买日产Sentra,无疑影响他人.菲什曼介绍分为六个消费者世代细分的见解,从最早的（“胃肠一代,”谁经历过大萧条和二战战斗）9/11代不等.营销“的消息需要相匹配的产品和服务提供给他们的动机是什么,根据菲什曼.她提供了以下的珍珠：“G.I.代 - 1901年和1924年之间出生的人 - 也面向团队的成绩.该组的成员创建的现代生活中无处不在的方面,如社会保障,空间计划和迪斯尼公司,它也是最有文化的,并会花时间阅读有关营销“产品的详细信息,的大部分.无声的代 - 1925年至1942年首创 - 往往是佣工.虽然这一代人还没有产生任何美国总统,几乎每一个伟大的民权领袖,和许多20世纪领先的女权主义者.它认为自己充满活力,情感成员约10至15岁,比他们的实际年龄年轻.他们不希望在市场上销售的“高龄”：他们希望被视为智慧,管理者和指导者资料库处理.虽然这一代人向来节俭,他们都意识到,现在是花的时间 - 和他们的孙子,他们钟爱和豪华的商品和服务后,其中.