英语翻译Our paper contributes to at least two streams of literat
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英语翻译
Our paper contributes to at least two streams of literature.First,it adds to theliterature that investigates the financial effects of advertising.Examples in this line ofinquiry are Comanor andWilson (1967,1974),Grullon et al.(2004),Rao et al.(2004) andChemmanur and Yan (2009a,b).The basic tenet in this literature is that advertisinghas an effect on returns and/or financial decisions of firms.Our paper shows thatadvertising can also be linked to merger activities in general,but to the method ofpayment used in this type of transaction,in particular.
Our paper contributes to at least two streams of literature.First,it adds to theliterature that investigates the financial effects of advertising.Examples in this line ofinquiry are Comanor andWilson (1967,1974),Grullon et al.(2004),Rao et al.(2004) andChemmanur and Yan (2009a,b).The basic tenet in this literature is that advertisinghas an effect on returns and/or financial decisions of firms.Our paper shows thatadvertising can also be linked to merger activities in general,but to the method ofpayment used in this type of transaction,in particular.
我们的论文至少对两个文献流派有所贡献.首先,它对广告学的财政影响调查文献有所贡献.在此行调查的例子是科曼和威尔逊( 1967年,1974年) ,格鲁利翁等.( 2004年),饶(2004)等人.还有切姆阿奴和 燕( 2009A ,B ) .在这个文献的基本理念是,广告对于公司的回报和企业决策有影响..我们的论文表明,广告也可以与一般性企业并购有关联,但是是相关联于转账类型中的付款方式.
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