大师作文网英语翻译Research MethodsAs bounded by the research objectives sp
来源：学生作业帮 编辑：大师作文网作业帮 分类：英语作业 时间：2024/11/12 23:59:25
英语翻译
Research Methods
As bounded by the research objectives specified in the preceding section,the key research question is to identify a set of factors,cultural and noncultural,that can influence Chinese consumers’acceptance to direct selling activities and to measure the magnitude of the explanatory power of each possible factor.The following steps were adopted to collect the high quality and relevant data.First,several preliminary interviews with senior sales executives from five cosmetic firms were arranged so as to obtain insightful information for question-naire development and sampling method.During the inter-view,these executives provided ample evidence demonstrating the effects of national culture on consumer buying behavior.Ultimately,a total of 119 sales managers and sales women participated in the survey.They were working for different cosmetics firms that relied on direct selling to promote their products.These firms were located in various major cities of different regions,including Guangzhou(south),Dalian(north),Shanghai(east),Beijing and Tianjin(central north).
Research Methods
As bounded by the research objectives specified in the preceding section,the key research question is to identify a set of factors,cultural and noncultural,that can influence Chinese consumers’acceptance to direct selling activities and to measure the magnitude of the explanatory power of each possible factor.The following steps were adopted to collect the high quality and relevant data.First,several preliminary interviews with senior sales executives from five cosmetic firms were arranged so as to obtain insightful information for question-naire development and sampling method.During the inter-view,these executives provided ample evidence demonstrating the effects of national culture on consumer buying behavior.Ultimately,a total of 119 sales managers and sales women participated in the survey.They were working for different cosmetics firms that relied on direct selling to promote their products.These firms were located in various major cities of different regions,including Guangzhou(south),Dalian(north),Shanghai(east),Beijing and Tianjin(central north).
从前一部分确定的调查目标反馈来看,主要研究的问题是鉴别一组数据,文化的和非文化的,一组能影响中国人对直销活动的认可,衡量对每一个可能的因素解释力的重要性的数据.采用下列步骤可收集高质量的相关数据.首先,安排国内五个化妆品公司的高级销售主管寻找几个主要采访对象,通过填写调查表和试用装的方法得到相关数据.通过采访,这些主管可提供大量的证据来展示国内消费者购买行为的效力.他们在不同的国内公司工作来推行直销,促进产品销售.这些公司位于国内不同地域的几个大城市,包括南部的广州,北方的大连,东部的上海和中北部的北京和天津.
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