英语翻译The Review of Related LiteratureIn the past two decades,

英语翻译
The Review of Related Literature
In the past two decades,we have witnessed a dramatic increase in the value of information technology (IT) to
business organizations.Sophisticated,new information technologies have been a catalyst for many markets for
goods and services becoming truly global in nature.IT plays an important role in the coordination of research and
development,production,and marketing activities across borders (Roche,1992).The globalization of markets and
industries and the changing role of IT within business organizations have made the strategic use of IT a key element
in determining the success of a company their bank accounts from any geographic location they want.
The management information systems (MIS) literature is rich in studies on the use of IT as a competitive "weapon"
These studies indicate that IT plays an important,if not crucial,role in the strategy of a domestic corporation.At the
same time,studies in the international management literature have analyzed the strategic forces affecting global
competition,and have shown the differences between these and the competitive forces faced by domestic corporations.
It seems,however,that both the MIS and the international management literature have largely overlooked IT as a
facilitator for gaining competitive advantage in the international field (Deans and Ricks,1991).Further research is
needed on how technology drives a global organization's structure and strategy (Ives and Jarvenpaa,1991; Jarvenpaa
and Ives,1993).
Managing marketing information by means of IT has become one of the most vital elements of effective marketing.
By collecting and sharing marketing information and by using it to promote corporate and brand image,IS offer new
ways of improving internal efficiencies of the firm.Information systems allow dynamic marketing communication

相关文献复习在过去二十年里,我们目睹了急剧增加的价值的信息技术（它）到商业组织.复杂的,新的信息技术已经成为一个催化剂的许多市场商品和服务,成为真正的全球化.它发挥了重要作用的协调研究开发,生产,销售活动跨越国界（罗氏,1992）.市场的全球化和产业和作用的变化,它在企业组织作出了战略性地利用它的一个关键因素在确定企业的成功,他们的银行帐户,任何他们想要的地理位置.管理信息系统（管理信息系统）文学丰富在研究利用它作为竞争的“武器”这些研究表明,它起着重要的,如果不是关键,作用的战略,国内公司.在同时,在国际管理研究文献分析战略力量影响全球竞争,并显示出这些差异和竞争力所面临的国内公司.看来,然而,这两个管理和国际管理文学在很大程度上忽略了它作为一个主持人为获得竞争优势,在国际领域（院长和里克斯,1991）.进一步的研究需要对技术驱动全球组织结构与战略（艾夫斯和雅文帕,1991；雅文帕和艾夫斯,1993）.营销信息管理手段,它已成为一个最重要的要素的有效营销.通过收集和分享市场信息,用它来促进企业和品牌形象,是提供新的如何提高内部效率的公司.信息系统允许动态营销传播