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business question 需要专业简练回答 要用英文哦 老外很麻烦大家谅解

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business question 需要专业简练回答 要用英文哦 老外很麻烦大家谅解
1.Is it ethical to observe shoppers for the purposes of marketing research without their knowledge and permission?
2.How might a retailer use relationship and database marketing to improve customer loyalty?
business question 需要专业简练回答 要用英文哦 老外很麻烦大家谅解
1. Yes. If the research and investigation do not focus on their privacy directly.
2. Based on similar prices, the intimate relationship could attract the customers psychologically. Wiith more accurate data about the customer, such as income level, consumption habits and personal favorites, suitable products and prices would be presented to the customers. But, to get the legal database of the customer would be an issue.