求中文翻译,不要翻译工具翻译出来的!

求中文翻译,不要翻译工具翻译出来的!
the term price skimming is derived from the phrase“skimming the cream off the top.” Companies often use this strategy for new products when the product is perceived by the target market as having unique advantages .For example,Caterpillar sets premium prices on its construction equipment to support and capture its high perceived value. Genzyme Corporation introduced Ceredase as the first effective treatment for Gaucher’s disease. The pill allows patients to avoid years of painful physical deterioration and lead normal lives. A year’s supply for one patient can exceed $300000
As a product progresses through its life cycle, the firm may lower its price to successfully reach larger market segment. Economists have described this type of pricing as “sliding down the demand curve.” Not all companies slide down the cure. Genentech’s TPA, a drug that clears blood closts, was still priced at $2,200 a dose four years after its introduction, despite competition from a much lower priced competitor.
Price skimming works best when the market is willing to buy the product even though it carries an above-average price. If, for example, some purchasing agents feel that Caterpillar equipment is far superior to competitors’ products, Caterpillar can charge premium prices successfully. Firm can also effectively use price skimming when a product is well protected legally, when it represents a technological breakthrough, or when it has in some other way blocked entry to competitors. Managers may follow a skimming strategy when production cannot be expanded rapidly because of technological difficulties, shortages, or constraints imposed by the skill and time required to produce a product. As long as demand is greater than supply, skimming is an attainable strategy.

这个词来源于价格掠过短语“略读奶油从顶峰下跌.”公司经常使用这个策略对新产品在产品目标市场的理解有独特的优势.举例来说,毛毛虫保费价格设置施工设备支持和捕捉它的高价值感.介绍了Genzyme公司第一种最有效的治疗Ceredase戈谢病的疾病.避孕药允许病人避免多年的痛苦的体质下降,过正常生活.一年的供应一个病人都能超过300000美元
作为一个产品通过其生命周期的进展,该公司可能会降低它的价格成功达到更大的细分市场.经济学家已经描述了这种类型的定价滑下需求曲线”.“不是所有公司都滑下来的治疗.基因泰克的TPA,一种药物closts清理的血,还售价2200美元的剂量后四年,尽管其介绍一个低得多的价格竞争对手.
略读的效果最好价格市场愿意购买的产品即使它携带高的价格.例如,如果一些采购代理觉得毛毛虫设备比竞争对手的产品,卡特彼勒可以收取保险费价格成功.公司也可以有效地使用略读一种产品价格,保护合法,当它代表了一个技术突破,或在其他一些方面已经封锁了进入竞争者.经理们也许跟随略读策略不能迅速扩大产量的技术困难,因为缺乏,要么限制的技巧和时间要求生产产品.只要需求大于供应,通过略读把握文章大意是一个实现策略