描述下push theory innovation 和 pull theory innovation

来源：学生作业帮编辑：大师作文网作业帮分类：英语作业时间：2024/11/20 14:08:12

俩种不同的方式一个是主动一个是被动
给你篇参考
Push and pull marketing strategies
　　Promotional strategies to get your product or service to market can be roughly divided into two separate camps.
　　1. Push strategy　　A push promotional strategy involves taking the product directly to the customer via whatever means to ensure the customer is aware of your brand at the point of purchase.
　　"Taking the product to the customer"
　　Examples of push tactics
　　Trade show promotions to encourage retailer demand
　　Direct selling to customers in showrooms or face to face
　　Negotiation with retailers to stock your product
　　Efficient supply chain allowing retailers an efficient supply
　　Packaging design to encourage purchase
　　Point of sale displays

　　2. Pull strategy　　A pull strategy involves motivating customers to seek out your brand in an active process.
　　"Getting the customer to come to you"
　　Examples of pull tactics
　　Advertising and mass media promotion
　　Word of mouth referrals
　　Customer relationship management
　　Sales promotions and discounts

　　Simple diagram explaining some example differences between a push and pull promotional strategy
大概意思就是这样看能不能解决你的问题

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