论文摘要求翻译收益管理起源于20世纪70年代末美国航空解除管制后激烈的行业竞争环境中,其核心是价格细分亦称价格歧视,就是

论文摘要求翻译
收益管理起源于20世纪70年代末美国航空解除管制后激烈的行业竞争环境中,其核心是价格细分亦称价格歧视,就是根据客户不同的需求特征和价格弹性向客户执行不同的价格标准.随着世界各国和国际组织采取的一系列经济刺激政策的实施,2009年下半年开始,国际贸易逐渐复苏.而作为国际贸易的直接反映,世界航空货运量也已触底反弹.对于受全球经济危机影响较小的中国国内航空公司航空货运业来说,面对欧美日韩等昔日众多老牌航空公司在经济危机中纷纷缩减货运运力的情况下,这无疑是一次赶超欧美日韩等航空公司的最佳时机.中国民航局局长李家祥更是喊出了“到2030年,我国要形成一家具有国际竞争力的航空货运公司,综合实力进入世界前五名”的口号.但同时,随着世界航空货运业的飞速发展以及我国对外航权的逐步开放,我国国内航空公司依然面临着来自诸如UPS、FEDEX等国外优秀大型航空公司的挑战.作为获得竞争优势的手段,国外的航空公司在货运业方面也都逐步实施收益管理.一些航空公司开始将研究货运方面的收益管理作为企业长期发展战略.几家全球性的航空公司,如德国的汉莎、荷兰皇家航空,已经分阶段地实施货运收益管理方法并获得了2%-5%的货运收入增长.而我国的航空公司在这方面的研究,才刚刚起步.面对来自外国航空公司的激烈竞争以及来自海运、铁路、高速公路的挑战,改善国内航空货运公司的收益管理水平,提高航空公司的收益已迫在眉睫.
本文研究对象是一家国有大型航空货运公司——中国货运航空有限公司.该公司成立于1998年,是中国最早成立的一家专门从事航空货运业务的航空公司.目前,中货航拥有3架MD11货机,2架777货机,2架B747-400货机,3架A300-600货机.公司不仅经营着东航日、美、欧、韩及东南亚等航线的客机腹舱货运业务,而且还拥有多条自身的专线货运航班.然而,和国内其他航空货运公司一样,由于收益管理的实施起步晚,造成中货航一方面有很多收益管理的方法并没有应用到日常货运经营中,比如在分配舱位时,根据什么原则分配可以实现收入最大化缺乏必要的手段,另一方面在货运收益管理过程中也遇到很多问题,比如客户虚订舱位,造成飞机空舱率特别高,这些问题都制约着中货航的发展.因此,本文首先将通过对收益管理理论分析,找出适合航空货运收益管理的方法.由于收益管理起源于航空客运,而目前已被广泛运用到航空客运及酒店等行业中,但是航空货运方面的应用较少而且缺少形成文字的报告,因此本文还将航空客运和航空货运业务进行对比,分析客运和货运的相同处和不同处,找出最适合最有效的航空货运收益管理方法.然后,将对“中货航”进行深入分析,找出影响公司收益的关键因素及已经实施收益管理的不足之处.最后,根据公司的实际情况,设计出适合“中货航”的收益管理方法,其中包括对航空货运舱位分配的优化、引入客运的舱位等级制度,制定客户奖励措施等,并通过数据模拟测算加以解释说明.
请不要机器翻译!机器翻译我也会,希望至少能对照看一下,谢谢

Revenue management originated in the 1970s at the end of the american airline deregulation of the competition after the business environment, the core is the price are also called, is price discrimination based on customer demand and the price elasticity to the standard price.With other countries and international organizations to adopt a series of economic incentives for the implementation of policies and 2009, beginning in the latter half of the recovery of international trade. as a direct reflection of international trade, the airline has also rebounded 货运量 touch bottom.For the global economic crisis is less affected by the china airlines air freight industry, faced with european and japanese and korean etc many old former airline in the financial crisis had cut down the abrupt freight, this is a catch and exceed the european and american japanese and korean etc. the airline's the best.The caac office 李家祥 is called "they formed the country to be a contender with international air freight, comprehensive strength in the world five" slogans.But at the same time, as the world by air freight industry of the rapid development and the country is the step-by-step opening-up of 外航 our domestic airline still faced with such as ups, fedex and from abroad large good airline challenges.As a means of gaining competitive advantage and foreign airlines on the freight industry has also been gradually implement the revenue. some of the airlines at the beginning of the freight receipts management as a long-term development strategy. the enterprise.A global airline business, such as german and dutch the royal air, louisa, have been implemented in phases and freight receipts management methods and a 2%, 72.73 -5 shipping income. but our airline in the field of study, in its infancy.From foreign airlines to face competition from the sea, and railway, highway challenge to improve domestic air freight company's revenue and improve the management level of income in the face. this study is a large state-owned air freight, air cargo company limited. china.The company was established in 1998, china is the earliest established a firm specializing in air freight business. at present, air navigation in the goods have a vending machine, 2, 3 md11 a vending machine, b747 777 -400 a vending machine, 3 plane a300 -600 vending machine.Company not only in the eastern united states, europe and japan, korea and southeast asia with the passenger cabin with freight, and with many of our own line of freight flights.
However, and the other air freight companies, because of the management of the implementation of starting late in the voyage, one has a lot of revenue management method does not apply to the day-to-day operations, such as freight space in the allocation and distribution according to what principles to maximize income from lack of necessary means, on the other hand, freight receipts management process, also met many problem,Such as the client just book a shipping space, cause the plane cabin of an unusually tall, with these problems are restrictions in the development of the voyage.
Therefore, the first to gain control of theoretical analysis, and find a suitable for air freight receipts management.The revenue management originated from the air passenger and is currently being used widely in the air passenger and hotels industries, but the air freight the application of lesser and lack of form of the report, therefore, this will also air passenger and freight business aviation in contrast, the passenger and freight the same place and different places and find out the most suitable for the most effective management. air freight receipts.Then, "the goods by airmail, to" corporate earnings and is implementing the key factor in the management of the deficiencies.Finally, according to realities, designed for the goods by airmail "benefits of management, including on air freight space allocated to optimize, the passenger cabin class system and the incentives, and was estimated to be explained by the data illustrate.