英语翻译PositioningLocating a brand in consumers’ minds over and
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英语翻译
Positioning
Locating a brand in consumers’ minds over and against competitors in terms of attributes and benefits that the brand does and does not offer
Attribute or benefit
Quality and price
Use or user
Competition
Attribute or benefit:Volvo and safety; Visa is “everywhere you want to be.”
Quality and price:super premium vodkas like Stolichnaya Gold
Use or user:Max Factor is the “makeup that makeup artists use.”
Competition:Body Shop founder,Anita Roddick,emphasized that her products stood for natural ingredients,no animal testing,and recyclable containers.
Positioning
Locating a brand in consumers’ minds over and against competitors in terms of attributes and benefits that the brand does and does not offer
Attribute or benefit
Quality and price
Use or user
Competition
Attribute or benefit:Volvo and safety; Visa is “everywhere you want to be.”
Quality and price:super premium vodkas like Stolichnaya Gold
Use or user:Max Factor is the “makeup that makeup artists use.”
Competition:Body Shop founder,Anita Roddick,emphasized that her products stood for natural ingredients,no animal testing,and recyclable containers.
定位
将一个品牌植入消费者脑海并以该品牌的特质或优势与其他竞争者竞争
特质或优势
质量及价格
用处及使用群体
竞争(优势)
特质或优势:提到沃尔沃想到安全;提到Visa想到“行遍天下”
质量及价格:绝对优质的伏特加诸如红牌和金牌伏特加
用处及使用群体:Max Factor是“化妆大师用的化妆品”
竞争(优势):Body Shop创始人,Anita Roddick,将她的产品定义为纯天然成分,无动物试验,可回收循环包装容器
将一个品牌植入消费者脑海并以该品牌的特质或优势与其他竞争者竞争
特质或优势
质量及价格
用处及使用群体
竞争(优势)
特质或优势:提到沃尔沃想到安全;提到Visa想到“行遍天下”
质量及价格:绝对优质的伏特加诸如红牌和金牌伏特加
用处及使用群体:Max Factor是“化妆大师用的化妆品”
竞争(优势):Body Shop创始人,Anita Roddick,将她的产品定义为纯天然成分,无动物试验,可回收循环包装容器
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