大师作文网英语翻译How much to spend on advertising is always problematic.S
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英语翻译
How much to spend on advertising is always problematic.Some companies use the comparative-parity method – they simply match their competitors’ spending,thereby avoiding advertising wars.Others set their ad budget at a certain percentage of current sales revenue.But both these methods disregard the fact that increased ad spending or counter-cyclical advertising can increase current sales.On the other hand,excessive advertising is counter-productive because after too many exposures people tend to stop noticing ads,or begin to find them irritating.And once the most promising prospective customers have been reached,there are diminishing returns,i.e.an ever-smaller increase in sales in relation to increased advertising spending.
How much to spend on advertising is always problematic.Some companies use the comparative-parity method – they simply match their competitors’ spending,thereby avoiding advertising wars.Others set their ad budget at a certain percentage of current sales revenue.But both these methods disregard the fact that increased ad spending or counter-cyclical advertising can increase current sales.On the other hand,excessive advertising is counter-productive because after too many exposures people tend to stop noticing ads,or begin to find them irritating.And once the most promising prospective customers have been reached,there are diminishing returns,i.e.an ever-smaller increase in sales in relation to increased advertising spending.
多少在做广告上花费总疑难.一些公司使用比较同等方法- 他们简单地匹配他们的竞争者的消费,因此避免给战争做广告.其他人设置了他们的广告预算在当前的销售收入的某一百分比.但这两个方法忽视事实增加的广告消费或反经济循环周期做广告可能增加当前的销售.另一方面,过份做广告是妨碍达到预期目的因为在许多曝光人民倾向于停止注意ads,或开始发现他们激怒之后.并且一旦最有为的潜在客户被到达了,有报酬减少,即更曾经小的销售增加关于增加的广告的消费.
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