英语翻译摘 要上世纪九十年代,中小企业在全球范围内崛起,并在各国及全球经济的发展中发挥着极其重要的作用,中小企业的发展成

英语翻译
摘 要
上世纪九十年代,中小企业在全球范围内崛起,并在各国及全球经济的发展中发挥着极其重要的作用,中小企业的发展成为各国国民经济发展的基础和重要组成部分.而在全球经济一体化不断加深的今天,中小企业开拓国际市场从事国际市场营销活动成为必然趋势.在现代社会市场经济制度下,企业大多采用渠道营销作为主要营销模式.渠道的选择直接影响其营销策略.但是随着市场环境的日益变化,传统的渠道模式已经不能适应新形势的需要,企业需要根据自身的发展状况,以及行业市场的激烈竞争来不断调整渠道模式,以使企业的销售量持续增长,促进企业快速发展.营销渠道是连接生产者与最终用户之间的纽带,作为市场营销的基本要素之一,对于企业发展战略建设起着至关重要的作用.考虑到我国经济发展的具体情况,就目前我国中小企业国际市场营销的理论分析而言,由于起步晚,基础薄弱,而且主要目标市场也是针对国内市场,所以在这方面的理论研究成果相对薄弱.随着市场经济的不断深化,经济一体化的不断加深,我国许多中小企业在融入国际市场的进程中表现优异,体现出我国中小企业开拓国际市场从事营销活动的优势及特点.
关键词：中小企业 营销策略 国际市场营销 进入方式

Go up century ninety time, small and medium-sized enterprises in the global range rise, and in the national and global economic development plays an extremely important role in the development of small and medium-sized enterprises, has become the basis of national economic development and the important part of. In the global economy is deepened ceaselessly today, small and medium-sized enterprises to develop the international market in international marketing activities become inevitable trend. In the modern society of market economy system, enterprises mostly use channel marketing as the main marketing mode. Channel selection directly affects its marketing strategy. But along with the market environment changing, the traditional channel model has been unable to meet the needs of the new situation, enterprise needs according to their own development, as well as industry of fierce competition in the market to continue to adjust the channel mode, in order to make the enterprise 's sales continued to grow, and promote rapid development of enterprises. The marketing channel is connected between producers and end-users link, marketing as one of the basic elements, for the enterprise development strategy plays an important role in building. Considering our country economic development, the current our country small and medium-sized enterprise international marketing theory analysis, because start late, the foundation is weak, and the main target market is the domestic market, so in this aspect of the theory research is relatively weak. With the deepening of the market economy, economic integration deepen ceaselessly, a lot of our country small and medium-sized enterprise in integration into the international market in the process of performance, reflected our country small and medium-sized enterprises to develop the international market in the marketing activities of the advantages and characteristics of.Key words: small and medium-sized enterprise marketing strategy international market entry mode