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英语翻译Advertisers are horrified .Human nature being what it is

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英语翻译
Advertisers are horrified .Human nature being what it is,most people stick with default settings.Few switch DNT on now,but if tracking isoff it will stay off.Bob Liodice,the chief executive of the Association of National Advertisers,says consumers will be worse off if the industry cannot collect information about their preferences.People willnot get fewer ads,he says.“They’ll get less meaningful,less targeted ads.”
其中Few switch DNT on now,but if tracking isoff it will stay off.和says consumers will be worse off怎么翻译,放在文里看不懂,
英语翻译Advertisers are horrified .Human nature being what it is
第一句意思是很少有人会把DNT打开了,但是如果跟踪这个功能是关着的,它就会一直关着.
第二句 worse off对应的是better off,better off是变得更好,那么worse off就是变得更差,更不理想,更不合适,更没用这么个意思.