英语翻译Actively engage the remaining leads and nurture them.Mar

英语翻译
Actively engage the remaining leads and nurture them.Marketing’s role is not just to attract new leads; best practices call for Marketing to nurture prospects to move them forward in the sales cycle.Marketing should continue to learn more about these leads and refine their messaging so it brings value to them,so they are willing to share additional information.By building trust and interest over time,these prospects will move through the sales cycle until they are ready to have the Sales team re-engaged.
Track leads to closure.It is important to track all leads throughout the entire process to know what is working and what’s not.By tracking leads and interactions with prospects,trends are identified and marketing processes are refined.
Evaluate ROI of marketing campaigns.It is important that you develop closed loop reporting that ties the leads develop with each campaign to the resulting revenue.Typically,it will take multiple touches in order to move a lead through the sales cycle,so make sure that you determine how you are planning to allocate the revenue – to the first response because that is what got them to raise their hand,the last because that got them to engage with Sales,or spread the revenue across all touches equally.In addition to measuring ROI,which typically cannot be determined until well after the campaign is complete,consider using a ‘quick ratio’ which shows the impact of the campaign on your Sales pipeline.This can be determined early in the campaign while you still have time to make adjustments to your messaging,list and offer.With proactive adjustments you can improve the effectiveness of your campaigns.
Lead Management Best Practices
So how can technology help integrate your Sales and Marketing team to build a more efficient and effective lead management process?Here are a few best practices for transforming your Sales and Marketing teams to create a convergence for better lead management.
1.Create a “Corporate Memory” that forms the basis for building business relationships.Sharing what you learn from each customer interaction not only builds a customer-centric focus,but also a true dialogue that demonstrates interest to customers when any member of your team can tell them “I remember you…” or “I see you were working with….” In today’s fast-paced environment,it‘s difficult to differentiate yourself based on products and services alone.How a company interacts with its customers and prospects allows firms to set themselves apart from competitors.
请不要用翻译软件，因为翻译软件通常翻得不准确，

积极参与余下的线索和培养他们.市场营销的角色不只是为了吸引新的线索;最佳做法,要求营销,以培育前景将它们移到着在销售周期.营销应继续了解更多关于这些线索和完善其信息,所以它带来的价值,给他们,所以他们愿意分享更多的资料.通过建立信任和兴趣,随着时间的推移,这些前景会动议通过销售周期,直至他们准备有销售团队重新进行.
跟踪线索关闭.这是很重要的,以追踪所有线索贯穿整个过程,知道什么是工作和什么的不是.通过跟踪线索和互动与前景,趋势是确定的和营销过程的完善.
评估投资回报率的营销活动.这是非常重要的,你发展的闭环报道说,联系的线索发展与每个运动所产生的收入.通常情况下,政府会采取多种触及,以便提出一个牵头,通过销售周期,因此,请确保您如何规划分配的收入-的第一反应,因为那是什么了,他们以提高他们的手,最后因为得到他们进行销售,或蔓延的收入,所有涉及同样.此外,衡量投资回报率,通常无法确定,直到好后,运动完成后,可以考虑使用快速比例'这表明影响该运动对您的销售管道.这可以决定早在运动的同时,你还有时间作出调整您的邮件,清单,并提供.与积极主动的调整,您可以改善的成效,您的广告系列.
导致管理的最佳做法
因此,如何能整合技术,帮助您的销售和营销团队建立一个更有效率和更有效的领导管理过程?这里有一些最佳做法转化为您的销售和营销团队建立一个衔接,为更好地带领管理.
1 .创建一个“企业记忆”形式的基础建设业务relationships.sharing你,相互学习,客户互动,不仅建立了以客户为中心的焦点,但也是一个真正的对话,这表明有兴趣的顾客时的任何成员对您的团队可以告诉他们：“我记得你… … ”或“我看到了你工作… … “在今天的快节奏的环境,它的难以区分自己的基础上的产品和服务.如何互动公司与客户和前景使得各企业能够为自己制定,除了从竞争对手.