英语翻译近年来,我国移动通讯业发展迅速,手机已渐渐普及.截至2012年3月底,中国手机用户总数已超过10亿户,中国成为全

英语翻译
近年来,我国移动通讯业发展迅速,手机已渐渐普及.截至2012年3月底,中国手机用户总数已超过10亿户,中国成为全球最大的手机市场.诺基亚的败退,苹果独占鳌头,三星占大份额这样巨大且竞争激烈的手机市场环境,小米手机作为国产手机的一个品牌,异军突起.与国外手机品牌相比似乎还存在着很大差距.本文以小米手机营销策略为研究对象,通过对小米手机现行的产品策略、渠道策略、价格和促销策略的基本分析,归纳了小米手机现行营销策略存在的主要问题和已具备的优势,最后在前文的基础上,提炼出小米手机营销的启示.

In recent years,the development of China's mobile communication industry rapidly,mobile phone has been gradually popularized.As of 2012 3 at the end of the month,the total number of mobile phone users in China has more than 1000000000 users,China has become the world's largest mobile phone market.Nokia's retreat,apple champion,Samsung accounted for such a large share of the enormous competition in the mobile phone market environment,millet mobile phone as a brand of homebred mobile phone,a new force suddenly rises.Compared with the foreign mobile phone brands seems there is still a big gap.In this paper,millet mobile phone marketing strategy as the research object,through the basic analysis of millet mobile phone the product strategy,channel strategy,price and promotion strategy,summarized the main problems existing in the current marketing strategy of millet mobile phone and have the advantage,finally in the basis of above,refines the millet Mobile phone marketing implications.
近年来,中国移动通信业的迅速发展,移动电话已经逐渐普及.2012的3月底,中国移动用户总数已超过1000000000户,中国已成为世界上最大的移动电话市场.诺基亚的撤退,苹果的冠军,三星占如此大的份额,在手机市场环境的巨大竞争,小米手机作为一个品牌国产手机,异军突起.与国外手机品牌相比似乎仍有很大的差距.在本文中,小米手机的营销策略为研究对象,通过对小米手机产品策略,渠道策略的基本分析,价格和促销策略,总结了小米手机目前的营销策略存在的主要问题和优势,最后在上述研究的基础上,提炼出小米手机电话营销的启示.