英语翻译电视媒体的传播范围是相当广泛的,在电视跨入太空传播时代更是如此.从世界范围看,电视传播所到之处,也就是广告所到之

英语翻译
电视媒体的传播范围是相当广泛的,在电视跨入太空传播时代更是如此.从世界范围看,电视传播所到之处,也就是广告所到之处.但就某一具体的电视台或某一具体的电视栏目或电视广告而言,其传播范围又是相对狭窄的.
电视媒体传播范围的广泛性的同时也就衍生出传播对象构成的复杂性.不论性别,年龄,职业,民族,修养等,只要看电视都会成为电视媒体的传播对象,但有些受众不可能成为广告主的顾客.因此,电视媒体的传播范围虽然广泛,但是电视广告对象针对性不强,诉求对象不准确.
一场奥运会比赛的现场直播可吸引全球数十亿的电视观众,其广告信息并读性是相当高的.但随着卫星转播,有线电视的发展以及电视频道的增多,同时INTERNET作为网络媒体的发展以及网络数字电视广播的发展,使得更多的人离开电视屏幕而走向电脑屏幕,这在一定程度上减少了电视观众,降低了电视的并读性.
电视广告由于视听形象丰富,传真度高,颜色鲜艳,给消费者留下深刻印象,并易于记忆而注意率最高.但不同电视台,同一电视台不同时段的注意率又有差异,在具体选择媒体时还应结合企业产品的特点和消费对象进行具体分析和选择．
感染力 ：从现代广告信息的传播角度来分析,广告信息借助于电视媒体,通过各种艺术技巧和形式的表现,使广告具有鲜明的美感,使消费者在美的享受中接受广告信息,因此电视对于消费者的影响高于其它媒体,对人们的感染力最强.
实时性 ：电视和广播是最适合做时效性强的广告的媒体,电视由于设备等因素制约,时效性不如广播.
持久性 ：从某种意义上讲,三大传统媒体的持久性都不强--实时性强.
电视媒体的主要优点是诉诸人的听觉和视觉,富有感染力,能引起高度注意,触及面广,送达率高.而主要缺点在于成本高、干扰多,信息转瞬即逝,选择性、针对性较差.
电视和广播媒体具有易逝性特点.广告信息转瞬即逝,不易保存.因而广告需要重复播出,资金投入巨大
电视是现代广告的主角,电视是现代所有媒体中最家庭化的娱乐媒体.因此,对视听者的亲近感也很强烈,是感动视觉和听觉两方面的媒体.通过将视听者吸引进画面,移入感情,对商品的理解也就很快,以动感能达到注视率高的表现.电视广告有其他媒体不可比较的示范效果,常常成为话题的创意作品也肯定被电视广告诱导出来.而且,通过电视的彩色影像,商品的视觉效果与店里摆置同样了,销售效率也会飞速地提高.

TV media outreach is very extensive, in television especially into the space transmission times. Around the world, broadcasting everywhere he went, wherever that is advertising. However, a specific television or a specific TV program or TV ads, its transmission range is relatively narrow.
The broad scope of television media coverage, while also derived from the complexity of communication constitute the object. Regardless of sex, age, occupation, nationality, training, etc., as long as the TV will be the spread of television media object, but some of the audience can not be the advertiser customers. Thus, although the scope of the spread of television media, but their television ads targeted object is not strong, appealing inaccurate.
A live broadcast of the Olympic Games could attract billions of television viewers, and the time of their advertising messages is very high. But with the satellite broadcast, cable television channel development and the increase at the same time as the network media INTERNET development and the development of digital television broadcasting networks, and more people leave the TV screen and into the computer screen, which to some extent reduce the the audience, reducing TV and readable.
TV advertising because the image of rich audio-visual, fax and high, bright colors, to impress consumers, and easy to remember and pay attention to the highest. However, different stations, different time and attention to the same television rates and difference in the specific combination of enterprises should be selected the media features of the product and consumer analysis and selection of specific objects.
Appeal: the dissemination of information from modern advertising perspective, advertising information by means of television media, through a variety of artistic techniques and forms of expression, so that advertising has a distinctive beauty, the enjoyment of consumers in the United States receive advertising information, so Television impact on consumers than other media, people's contagious.
Real-time: television and radio is the most suitable time-sensitive advertising media, television, and other factors as equipment, timeliness than broadcasting.
Persistence: In a sense, the durability of the three traditional media are not strong - real strong.
The main advantages of television media access to people's hearing and vision, full of infectious, can cause a high degree of attention, hit wide delivery rate. The main disadvantage is high cost, interference, and information fleeting, selective, targeted poor.
TV and radio media with perishable characteristics. Advertising Information fleeting and difficult to save. Therefore need to broadcast the advertisement, huge investment
TV is the protagonist of modern advertising, media, television is the most modern of all family-oriented entertainment media. Therefore, the audience of very strong sense of intimacy, is moving both visual and auditory media. Were attracted by the visual into the picture, moved the feelings of understanding of the commodity also soon to follow to achieve high dynamic performance. TV ads can not be compared with other media demonstration effect, often the topic of creative work and certainly is induced by television advertising. Also, color images through television, visual effects and store merchandise placement the same, and sales would rapidly improve efficiency.