英语翻译Why is it important for a company to make its human reso

英语翻译
Why is it important for a company to make its human resources into a competitive advantage?How can HR contribute to doing so?Building and maintaining a competitive advantage is what allows a company to be successful,and to remain profitable and in business.HR can make a critical contribution to the competitive advantage of a company by building the organizational climate and structure that allows the company to tap its special skills or core competencies and rapidly respond to customers' needs and competitors' moves.
BUILDING COMPETITIVE ADVANTAGE
Companies try to achieve competitive advantages for each business they are in.A competitive advantage can be defined as any factor that allow an organization to differentiate its product or service from those of its competitors to increase market share.
There are several ways to achieve competitive advantage.One,cost leadership means that the enterprise aims to become the low-cost leader in an industry.For example,Wal-Mart is an industry cost leader; it maintains its competitive advantage through its satellite-based distribution system,and the fact that it generally keeps store location costs to a minimum by placing most stores on low-cost land outside small to medium-sized southern towns.
Differentiation is a second example of a competitive strategy.In a differentiation strategy,a firm seeks to be unique in its industry along dimensions that are widely valued by buyers.Thus,Apple stresses its computers' usability,and Mercedes Benz stresses reliability and quality.Like Mercedes Benz,firms can usually charge a premium price if they successfully stake out their claim to being substantially different from their competitors in some coveted way.
HUMAN RESOURCES AS A COMPETITIVE ADVANTAGE
We've seen that in today's competitive global marketplace,maintaining a competitive advantage puts a premium on having a committed and competent workforce.Low-cost,high-quality cars like
Toyotas and Saturns aren't just a product of sophisticated automated machines.Instead they're a result of committed employees all working hard to produce the best cars that they can at the lowest possible cost.Here's how one expert put it:
In a growing number of organizations human resources are now viewed as a source of competitive advantage.There is greater recognition that distinctive competencies are obtained through highly developed employee skills,distinctive organizational cultures,management processes,and systems.This is in contrast to the traditional emphasis on transferable resources such as equipment...Increasingly,it is being recognized that competitive advantage ca~n be obtained with a high quality work force that enables organizations to compete on the basis of market responsiveness,product and service quality,differentiated products,and technological innovation?

使公司成为具有竞争优势,一个重要原因是它的人力资源?如何促进人力资源?让公司获得成功的原因是建立在商业和赢利之上并保持竞争优势.活力能贡献关键的竞争优势,建设公司组织结构和气氛,让公司发掘其特殊技能或核心能力、迅速回应客户的需求和竞争对手的动向.
建设优势
公司争取竞争优势,每项业务尖端科学竞争优势可以定义为任何一个组织因素,使自己的产品或服务区别与竞争对手,增加市场份额.
有几种方式实现竞争优势.其中,成本是指企业领导旨在应用低成本领先业界.举例来说,沃尔玛是一个成本行业领袖;它保持其竞争优势,通过其卫星的分配制度,而事实上,它通常以最低成本不断储存地点,放置于商店最廉价土地-中小型南部城镇.
第二个例子是分化竞争策略.在一个分化策略旨在稳固其行业,独有沿层面广泛重视顾客.所以讲苹果电脑的可用性、可靠性和奔驰质量.如奔驰、公司主管通常可以将其债权成功地转为股权后,溢价价格,大大不同于其竞争对手.
力资源作为竞争优势
我们见过,在今天的全球市场竞争,保持竞争优势使地价具有劳动能力和决心.
像低成本、高质量的轿车一样
丰田和萨杜恩不仅仅是精密自动化机械产品.他们以努力的员工最低的成本生产出最佳的轿车.这里的一位专家所说:
在越来越多的人力资源被重视时,更好地组织人力资源便被视为一种竞争优势.识别能力都是透过高度发达的员工技能、独特的组织文化、管理程序、和系统来区别的.像这种装备器材是与以传统的物资转移为重点是相反的.它日益成为公认的竞争优势,获得了高质量劳动力,使组织能够以市场响应为基础来竞争,产品和服务质量,区分产品、技术创新.