大师作文网英语翻译Fashion buying cycleThe traditional fashion buying cycle
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英语翻译
Fashion buying cycle
The traditional fashion buying cycle is based on long-term forecasts from historical sales,and occurs one year before a season,with leads for orders placed six months prior to product launch (Birtwistle et al.,2003).However,there is a risk of inaccuracy from out-of-date data and difficulties in predicting popular sellers (Birtwistle,2003).It is estimated that merchandise sold at mark-down price has grown to over 33 per cent,that one in three customers cannot find goods required in stock and that pre-season forecasts errors may be as high as 50 per cent.In comparison,forecasts based on 20 per cent of sales had errors as low as 8 per cent (Fisher and Raman,1996,cited in Mattila et al.,2002).Constant reductions and sales aim to get rid of unwanted stock quickly and replace this with more fashionable items.
In companies with a focus on fast fashion,buying can occur frequently,even on a weekly basis (Kline and Wagner,1994):
Fashion buying cycle
The traditional fashion buying cycle is based on long-term forecasts from historical sales,and occurs one year before a season,with leads for orders placed six months prior to product launch (Birtwistle et al.,2003).However,there is a risk of inaccuracy from out-of-date data and difficulties in predicting popular sellers (Birtwistle,2003).It is estimated that merchandise sold at mark-down price has grown to over 33 per cent,that one in three customers cannot find goods required in stock and that pre-season forecasts errors may be as high as 50 per cent.In comparison,forecasts based on 20 per cent of sales had errors as low as 8 per cent (Fisher and Raman,1996,cited in Mattila et al.,2002).Constant reductions and sales aim to get rid of unwanted stock quickly and replace this with more fashionable items.
In companies with a focus on fast fashion,buying can occur frequently,even on a weekly basis (Kline and Wagner,1994):
时装购买周期
传统的时装购买周期是建立在以往销售记录的长期预测上,在极度之前一年内才重视,在产品促销钱6个月左右开始下订单(伯特维斯尔,2003年).当然,也存在过时数据和难以预测流行服饰的风险(伯特维斯尔,2003年).据估计商品减价出售已经超过33%,约三分之一的客户不能找到合适的衣服留在库存中以及上个极度的预测失误已经高达50%.相比之下,建立在20%的销售记录上所做的预测失误低至8%（费舍尔,拉曼,1996年,引用马蒂拉 2002）.不断减少和销售旨在迅速摆脱不理想的库存,并用更加流行的服装来代替.
集中於快时尚一起,购买可以频繁发生,即使在每周的基础上（克莱因和瓦格纳,1994年）
传统的时装购买周期是建立在以往销售记录的长期预测上,在极度之前一年内才重视,在产品促销钱6个月左右开始下订单(伯特维斯尔,2003年).当然,也存在过时数据和难以预测流行服饰的风险(伯特维斯尔,2003年).据估计商品减价出售已经超过33%,约三分之一的客户不能找到合适的衣服留在库存中以及上个极度的预测失误已经高达50%.相比之下,建立在20%的销售记录上所做的预测失误低至8%（费舍尔,拉曼,1996年,引用马蒂拉 2002）.不断减少和销售旨在迅速摆脱不理想的库存,并用更加流行的服装来代替.
集中於快时尚一起,购买可以频繁发生,即使在每周的基础上（克莱因和瓦格纳,1994年）
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