英语翻译Hello,Keywords are the search terms (words or phrases) w

英语翻译
Hello,
Keywords are the search terms (words or phrases) which trigger your ad,and they are critical to the success of your AdWords advertising.This email explains how you can choose the most effective keywords,assess your keyword performance and how this affects the amount you pay.
Top tips for great keywords
A great keyword is:
Ideally,2-3 words long
Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)
Directly related to the text in your ad
Directly related to the page your ad links to (specified by the destination URL)
What keywords should I choose?
First,look at your website content and write down every word,word combination or phrase that describes each category of your business.This is the starting point for creating your keyword lists.
Include all brand and product names as well as plurals,synonyms and alternate spellings for each word or phrase.Capitalization does not matter.Take out keywords that are very generic,irrelevant,or obscure.
Then,group your keywords into close-knit themes and create a new ad group for each theme.Put your keywords into these new ad groups.For example,if your campaign is for digital cameras,you can group together mini digital cameras in one ad group and SLR digital cameras in another.
Quality score relates to how relevant your ads and keywords are to searches on Google,which is determined by a number of things,including your CTR
Find out more about how keyword bidding and quality can affect your ads.
If you'd like more information about keywords,you can find all this and more in the online AdWords Beginner's Guide.
Sincerely,
Laura
The Google AdWords Team
P.S.Next week we'll cover everything you need to know to write eye-catching ad texts!
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关键字是搜索字词（词或短语）的触发您的广告,他们是至关重要的您的AdWords广告的成功.此电子邮件说明如何选择最有效的关键字,关键字的效果进行评估和如何影响您支付的金额.
伟大的关键字热门秘诀
伟大的关键字是：
理想情况下,长2-3字
具体（关键字过于宽泛或一般将无法有效地吸引用户,这是高度相关的关键字）
直接有关的文字广告
直接关系到您的广告链接到（目标网址所指定的网页）
哪些关键字应该选择?
首先,在您的网站内容看,并记下每一个字,词的组合或短语,描述了每个您的业务类别.这是创建关键字列表的起点.
包括所有品牌和产品名称,以及复数形式,同义词和每个词或短语替代拼写.资本并不重要.取出的关键字是非常通用的,不相关,或含糊不清的.
然后,集团的紧密关键字严密的主题,并为每一个主题的新广告组.落实这些新的广告组关键字.例如,如果您的广告系列是数码相机,你能够凝聚在一个小数字广告组和单反相机的数码相机在另一个.
问题补充：质量评分涉及的相关性广告和关键字是在谷歌搜索,这是由一些事情,包括点击率确定
了解更多有关如何使用关键字出价和质量可能会影响您的广告.
如果您想了解关键字信息,你可以找到所有这些和更多的线上AdWords初学者指南.
此致,
劳拉
在谷歌AdWords小组
P.S.下周我们将涵盖所有您需要知道写醒目的广告文字!