英语翻译摘 要内容摘要:传统文化与现代广告的关系是密不可分的,现代的广告需要传统文化的填充,才会将广告的目的,创意与艺术

英语翻译
摘 要
内容摘要:传统文化与现代广告的关系是密不可分的,现代的广告需要传统文化的填充,才会将广告的目的,创意与艺术感有力的结合.传统文化起源于数千年前,发展演化,绵延至今,在不同的地域,不同的环境对不同的种族人群有着很大的影响,特别是深层次的观念形态文化,更是时时左右人们的言行.传统文化可以说是现代文明社会高度文化的根基,也是各领域不可缺少的内韵.广告的基本含义是广告主体利用媒介传递信息,从而影响公众行为的活动.考察其源流,原始的广而告之虽然有几千年历史,但是就现代意义的广告而言,在中国出现只是百来年的事情.在现今的世界范围来讲,每个国家都有自己独特的广告传播构思,并且从古至今都在延续和发展着,如此看来,传统文化制约着地域和种族的思想认识.并且导致了不同地域和种族的广告发展.对于现代广告,大多讲究创新,但不难在其创新中发现仍然保留有各地区的传统文化.
关键词：传统文化 现代广告 关系
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Abstract
Abstract:Traditional Culture and Modern ads are inseparable relationship,modern ads required fill of traditional culture will be the purpose of advertising,creative and artistic sense of a powerful combination.Traditional culture of origin in a few years ago,the development and evolution,stretching so far,in different regions,different environments for different ethnic groups have a great impact,especially the concept of deep-seated cultural patterns,it is always about people's words and deeds.Traditional culture can be said of modern civilized society is the foundation of a high culture,but also indispensable in various fields within the rhyme.The basic meaning of advertisement ads are the main transmission of information via the media to influence public acts.Study of its origins,the original and widely reported although there is several thousand years of history,but on the ads in terms of the modern sense,in China only a hundred things coming year.In today's worldwide speaking,each country has its own unique ads to disseminate ideas,and since ancient times both at the continuity and development,and the case,the geographical constraints of traditional culture and ethnic recognize the idea.And cause a different geographical and ethnic development of the advertisement.Modern ads,most of them pay attention to innovation,but it is not difficult to find in its innovation has retained the traditional culture of various regions.
Key words:traditional culture of the modern relationship between the ads