英语翻译国际商务环境对国际商务活动具有重大的影响,而其中文化环境更有着不可小窥的地位,文化行为集中体现了一个国家中人们的
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英语翻译
国际商务环境对国际商务活动具有重大的影响,而其中文化环境更有着不可小窥的地位,文化行为集中体现了一个国家中人们的基本信仰和价值观念.它不仅影响企业跨国经营与管理的风格,更对国际商务战略决策产生重要影响.
例如:我国著名的“白象”牌电池,翻译成英语White Elephant,语义信息对等虽然不错,但从文化信息对等来看却是糟糕的翻译,因为white elephant在西方国家中意思是“没有用反而累赘的东西”.这个含义源自一个传说.相传有个国王讨厌手下的一个大臣,为了惩罚他,国王送给该大臣一头白色的大象.该大臣发觉这头象非常棘手,因为是国王送给他的,他既不敢转送给他人,更不敢宰杀,只好小心地侍侯着它.可是白象的胃口极大,把大臣给吃穷了.由此可知,英语国家的人恐怕不会买牌子为White Elephant的电池,因为消费者不愿买“没有用反而累赘的东西”.那么.“白象”牌电池应该怎样翻译呢?我们可以考虑用一种西方人心中象征着强大、有力量的动物lion来代替,将“白象”译成Brown Lion.如果买来的电池威力无比,顾客何乐而不为呢?
我国企业在跨文化国际商务经营过程中始终处在一个多元化和异质的文化环境里.特别是在与西方经济发达国家进行经济交往,东西方文化的差异和地区间的文化差异必然会在国际商务的经济运行中反映出来,甚至形成商业冲突.因此,跨文化已经成为影响我国企业进行国际商务活动的一个重要因素,有时甚至是决定因素.采取有效的手段,将国际商务经营活动中的文化冲突降低到最低程度,使我国企业在参与国际经济竞争过程中,不仅适应国际商务活动主体之间的经济环境,更能适应相互之间的文化环境,并且取得竞争优势和获得国际经营活动主动权,使我国企业再跨文化国际经济活动中所必须重视和值得研究的问题.
世界贸易组织和地区经济一体化联盟以及交通运输与信息技术的飞速发展和进步,使得世界经济中的国际商务交往的范围和空间更为扩大.世界经济与文化一体化的趋势表现为文化的经济和经济的文化化,文化与经济相互渗透和影响.
影响国际商务的另一个文化因素使社会对于时间的观念.在一些欧洲文化中,守时非常重要,而在另一些文化中,迟到是可以被接受的行为.类似的,在一些美洲文化中,时间也不是一个很强的约束因素,实际上,迟到也是可以被接受的.
一国文化的时间观念可能有助于跨国公司从事商务活动,例如:日本人往往经过长时间的考虑才会作出决定.然而他们一旦做出了决策,便会按预定的时间表完成任务.在很多西方文化中则正好相反,人们会很快作出决定,但采取行动却很迟缓.因此,对那些喜欢快速实施的企业来说,东方文化更为理想
不要翻译软件翻译的,
国际商务环境对国际商务活动具有重大的影响,而其中文化环境更有着不可小窥的地位,文化行为集中体现了一个国家中人们的基本信仰和价值观念.它不仅影响企业跨国经营与管理的风格,更对国际商务战略决策产生重要影响.
例如:我国著名的“白象”牌电池,翻译成英语White Elephant,语义信息对等虽然不错,但从文化信息对等来看却是糟糕的翻译,因为white elephant在西方国家中意思是“没有用反而累赘的东西”.这个含义源自一个传说.相传有个国王讨厌手下的一个大臣,为了惩罚他,国王送给该大臣一头白色的大象.该大臣发觉这头象非常棘手,因为是国王送给他的,他既不敢转送给他人,更不敢宰杀,只好小心地侍侯着它.可是白象的胃口极大,把大臣给吃穷了.由此可知,英语国家的人恐怕不会买牌子为White Elephant的电池,因为消费者不愿买“没有用反而累赘的东西”.那么.“白象”牌电池应该怎样翻译呢?我们可以考虑用一种西方人心中象征着强大、有力量的动物lion来代替,将“白象”译成Brown Lion.如果买来的电池威力无比,顾客何乐而不为呢?
我国企业在跨文化国际商务经营过程中始终处在一个多元化和异质的文化环境里.特别是在与西方经济发达国家进行经济交往,东西方文化的差异和地区间的文化差异必然会在国际商务的经济运行中反映出来,甚至形成商业冲突.因此,跨文化已经成为影响我国企业进行国际商务活动的一个重要因素,有时甚至是决定因素.采取有效的手段,将国际商务经营活动中的文化冲突降低到最低程度,使我国企业在参与国际经济竞争过程中,不仅适应国际商务活动主体之间的经济环境,更能适应相互之间的文化环境,并且取得竞争优势和获得国际经营活动主动权,使我国企业再跨文化国际经济活动中所必须重视和值得研究的问题.
世界贸易组织和地区经济一体化联盟以及交通运输与信息技术的飞速发展和进步,使得世界经济中的国际商务交往的范围和空间更为扩大.世界经济与文化一体化的趋势表现为文化的经济和经济的文化化,文化与经济相互渗透和影响.
影响国际商务的另一个文化因素使社会对于时间的观念.在一些欧洲文化中,守时非常重要,而在另一些文化中,迟到是可以被接受的行为.类似的,在一些美洲文化中,时间也不是一个很强的约束因素,实际上,迟到也是可以被接受的.
一国文化的时间观念可能有助于跨国公司从事商务活动,例如:日本人往往经过长时间的考虑才会作出决定.然而他们一旦做出了决策,便会按预定的时间表完成任务.在很多西方文化中则正好相反,人们会很快作出决定,但采取行动却很迟缓.因此,对那些喜欢快速实施的企业来说,东方文化更为理想
不要翻译软件翻译的,
The international commerce environment has the significant influence to the international commerce activity,but the cultural environment has the status which cannot slightly be peeped,the cultural behavior centralism has manifested in a country people's basic belief and the value idea.It not only affects the enterprise transnational operations and the management style,has the material effect to the international commerce strategic decision.for example:Our country famous “white elephant” battery,translates English White Elephant,the semantic information is coordinated,although good,but from the cultural information coordinated looked that is actually the bad translation,because white elephant in the Western country the meaning is “not the useful instead burden thing”.This meaning comes from a fable.Hands down has a king a repugnant minister,to punish him,king gives this minister a white elephant.This minister detected that this head picture is thorny,because is king gives him,he already does not dare to pass along for other people,does not dare to slaughter,has to wait on marquis it carefully.But white elephant's appetite is enormous,for ate minister is poor.Perhaps thus it may be known,English-speaking country's person will not buy the sign will be the White Elephant battery,because the consumer will not be willing to buy “not the useful instead burden thing”.Then.how “the white elephant” should the battery translate?We may consider that symbolizes formidable with one kind of Western person heart,is having strength animal lion to replace,“the white elephant” will translate into Brown Lion.If buys the battery might is incomparable,customer why not?
Our country Enterprise occupies a multiplex and in throughout the neterogeny cultural environment in the Trans-Culture international commerce management process.Specially will carry on the economical contact with the Western economically advanced country,the East and West culture difference and the interzone cultural difference definitely in the international commerce economical movement will reflect that will form the commercial conflict.Therefore,the Trans-Culture already became affects Our country Enterprise to carry on the international commerce activity an important attribute,sometimes even is the determining factor.Adopts the effective method,reduces the international commerce operative activity's in cultural conflict to the lowest degree,causes Our country Enterprise in the participation international economy competitive process,not only adapts between the international commerce activity main body economic environment,can adapt to the cultural circumstances,and has the competitive advantage and obtains the international operative activity initiative,causes question which in Our country Enterprise Trans-Culture international economy activity must take seriously and is worth study again.the World Trade Organization and the local economic integration alliance as well as the transportation and information technology's swift development and the progress,cause in the world economics the international commerce contact scope and the space more expand.The world economics and the cultural integration's tendency performance for the cultural economy and the economical culture,the culture and the economy seeps mutually and affects.affects the international commerce another cultural element to cause the society regarding the time idea.In some European culture,is punctual is important,but in another some cultures,is late is may the behavior which accepts.Similar,in some Americas culture,the time is not a very strong limiting factor,in fact,is late is also may accept.a country culture's time sense is possibly helpful in the Multinational corporation is engaged in the commercial activity,for example:The Japanese will often pass through the long time the consideration only then to make the decision.However they,once made the decision-making,will then complete the task according to the predetermined timetable.In many Western cultures just right opposite,the people will make the decision very quickly,but will take the action to be very actually slow.Therefore,liked the enterprise which to these implemented fast,the Eastern culture was more ideal
Our country Enterprise occupies a multiplex and in throughout the neterogeny cultural environment in the Trans-Culture international commerce management process.Specially will carry on the economical contact with the Western economically advanced country,the East and West culture difference and the interzone cultural difference definitely in the international commerce economical movement will reflect that will form the commercial conflict.Therefore,the Trans-Culture already became affects Our country Enterprise to carry on the international commerce activity an important attribute,sometimes even is the determining factor.Adopts the effective method,reduces the international commerce operative activity's in cultural conflict to the lowest degree,causes Our country Enterprise in the participation international economy competitive process,not only adapts between the international commerce activity main body economic environment,can adapt to the cultural circumstances,and has the competitive advantage and obtains the international operative activity initiative,causes question which in Our country Enterprise Trans-Culture international economy activity must take seriously and is worth study again.the World Trade Organization and the local economic integration alliance as well as the transportation and information technology's swift development and the progress,cause in the world economics the international commerce contact scope and the space more expand.The world economics and the cultural integration's tendency performance for the cultural economy and the economical culture,the culture and the economy seeps mutually and affects.affects the international commerce another cultural element to cause the society regarding the time idea.In some European culture,is punctual is important,but in another some cultures,is late is may the behavior which accepts.Similar,in some Americas culture,the time is not a very strong limiting factor,in fact,is late is also may accept.a country culture's time sense is possibly helpful in the Multinational corporation is engaged in the commercial activity,for example:The Japanese will often pass through the long time the consideration only then to make the decision.However they,once made the decision-making,will then complete the task according to the predetermined timetable.In many Western cultures just right opposite,the people will make the decision very quickly,but will take the action to be very actually slow.Therefore,liked the enterprise which to these implemented fast,the Eastern culture was more ideal
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