英语翻译6.Use the pros if you canMost small towns don't have adv
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英语翻译
6.
Use the pros if you can
Most small towns don't have advertising or marketing agencies; and many small town business owners couldn't afford the services even if they were available.But if you fall into the category of those who can then give them all the ammunition you can for them to work with.
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7.
The larger your market is the more mainstream media you can advertise in.For example if you are in a rural area and sell farm machinery; why advertise in the city newspaper that reaches the entire town who are not your customers?Direct mail or farm machinery magazines might be less expensive and more effective.
Never advertise anywhere unless you have a reasonable expectation that your target market will see it.If they won't its not a test it's just a waste of capital.
8.
Build your business on satisfied customers
Some to the very best advertising you can ever hope to get is word-of-mouth advertising.This is one satisfied customer telling a friend or relative how good your business is.When you have a satisfied customer ask them for the name of someone else that might benefit in the same way they did from your products or services.For how to ask for referrals (See:How Your Customers Can Build Your Business).Your current customers are the most powerful advertising tool you have.Use them to the fullest.
6.
Use the pros if you can
Most small towns don't have advertising or marketing agencies; and many small town business owners couldn't afford the services even if they were available.But if you fall into the category of those who can then give them all the ammunition you can for them to work with.
-----------------------------------------------------------
7.
The larger your market is the more mainstream media you can advertise in.For example if you are in a rural area and sell farm machinery; why advertise in the city newspaper that reaches the entire town who are not your customers?Direct mail or farm machinery magazines might be less expensive and more effective.
Never advertise anywhere unless you have a reasonable expectation that your target market will see it.If they won't its not a test it's just a waste of capital.
8.
Build your business on satisfied customers
Some to the very best advertising you can ever hope to get is word-of-mouth advertising.This is one satisfied customer telling a friend or relative how good your business is.When you have a satisfied customer ask them for the name of someone else that might benefit in the same way they did from your products or services.For how to ask for referrals (See:How Your Customers Can Build Your Business).Your current customers are the most powerful advertising tool you have.Use them to the fullest.
6.尽量利用专业机构
大多数小镇都没有广告和营销机构;即使有,很多小镇业主也负担不起.(But if you fall into the category of those who can then give them all the ammunition you can for them to work with.这句不太好译,不是很有把握,不过还是写在后面了)但如果你属于负担得起的哪一类,那就尽力和他们合作.
8.用满意的客户成就你的生意
你所能企及到得最好的广告莫过于口碑.这是一个满意的客户告诉他的朋友,亲属你的服务有多好.当你有一个满意的客户,向他们询问其他可能能从你的产品和服务中受益的人的姓名.关于怎么询问(详见:怎样用你的客户成就你的生意).你当前的客户是你最好的广告工具.充分利用这一点.
大多数小镇都没有广告和营销机构;即使有,很多小镇业主也负担不起.(But if you fall into the category of those who can then give them all the ammunition you can for them to work with.这句不太好译,不是很有把握,不过还是写在后面了)但如果你属于负担得起的哪一类,那就尽力和他们合作.
8.用满意的客户成就你的生意
你所能企及到得最好的广告莫过于口碑.这是一个满意的客户告诉他的朋友,亲属你的服务有多好.当你有一个满意的客户,向他们询问其他可能能从你的产品和服务中受益的人的姓名.关于怎么询问(详见:怎样用你的客户成就你的生意).你当前的客户是你最好的广告工具.充分利用这一点.
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