英语翻译摘要：随着市场竞争的加剧,企业间竞争越来越激烈,营销文化作为增强企业竞争力的新思路,逐渐走入人们的视野,不论是国

英语翻译
摘要：随着市场竞争的加剧,企业间竞争越来越激烈,营销文化作为增强企业竞争力的新思路,逐渐走入人们的视野,不论是国际营销还是国内营销都很重视文化的竞争力.营销文化是企业文化系统的主要组成部分,构建企业文化必须构建好企业营销文化.在企业的营销活动中,企业只有建立良好的营销文化,才能为企业带来长久利益.作为果汁饮料行业,产品同质化非常严重,企业竞争力不高,市场大多为国外品牌占据.因此,研究和分析我国果汁饮料行业营销文化建设的现状和问题,并提出合理建议成为本文的主要目标.
本文重点论述营销文化的主要内容与构成因素,通过与我国果汁饮料企业发展相结合,主要从创新、团队、用人等五个营销文化重要内容概括我国果汁饮料行业现状,指出我国果汁饮料行业在营销文化建设取得的成就,其次分析和总结我国果汁饮料行业营销文化建设存在的问题及成因,最后提出相应对策.本文认为,果汁饮料行业应注意从建立规范的市场调研体系,打造产品商标等方面加强营销文化建设.
“打造产品商标”改成“完善产品商标”！

With the intensification of marketing competition,competition among enterprises has become increasingly fierce,marketing culture as new ideas to enhance the competitiveness of enterprises,and gradually into people's vision,whether it is international marketing,or the competitiveness of the domestic marketing,they always attach importance to the competitiveness of culture.Marketing culture is a major component of corporate culture,build corporate culture must build a good business marketing culture.In the marketing activities of enterprises,the company has only to establish a good marketing culture in order to bring lasting benefits for the enterprise.Product homogeneity is very serious,as the juice and beverage industry,the competitiveness of enterprises is not high,the market most of the foreign brands has accounted.Therefore,analysis the problems,about research of our country fruit juice beverage industry marketing and cultural construction,and put forward reasonable proposals,it is the main goal of this article.
this article main content,is focuses discourse marketing culture and formation factors,pass with the combination development of our country fruit juice beverage companies.mainly from teamwork,Innovation,employers,those five marketing culture summed up our country's fruit juice and beverage industry status quo,point out that our countrys fruit juice and beverage industry in market cultural construction achievements,summary of our country fruit juice beverage industry marketing cultural construction of problems and causes,and finally puts forward some countermeasures.This article argues that the juice and beverage industry should pay attention to the establishment of a standardized market research system to improve the product labeling and trademarks to strengthen the marketing of cultural construction.
这是我用google翻译后亲自进行的修改,:)