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英语翻译Capitalize on who and what you areHere is another advant

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英语翻译
Capitalize on who and what you are
Here is another advantage small town businesses have over their big city counterparts.That advantage is that people get to know you.You can probably call most people who come into your business by name.You know them and they know you.When customers are comparing identical products the decision of where to purchase often comes down to the person they feel most comfortable dealing with.
To take further advantage of this take a page from some of the bigger advertisers.Dave Thomas of Wendy's Fast Food Hamburgers seems like just a plain ordinary guy like us in his commercials.McDonalds couldn't do the same thing with owner Joan Kroc.
Often the "personality" of your business is one of its strongest assets.Use it to the fullest.
Next,I'll explore some of the most important essentials of a successful advertising campaign.
英语翻译Capitalize on who and what you areHere is another advant
用己所长
在小城镇做生意有他相对于大城市的好处.就是人们能够认识你.你也许能喊出来你店的人的名字.你认识他们,他们也认识你.当客户比较一样的产品时,他们往往决定去他们感觉比较好打交道的人那去购买.
想进一步利用这些长处,不妨看看大广告商.Wendy快餐汉堡的 Dave Thomas在他的广告里就像我们一样是个普通人.Joan kroc拥有的麦当劳是不会这样做的.
人际关系往往是你生意中最有力的资产,要充分利用它.
接下来,我会探讨一些成功广告活动的要点.