英语翻译The CEO of a major media company says,“Future [business]

英语翻译
The CEO of a major media company says,“Future [business] leaders need to be personal consumers and users of technology,buying content and movies online rather than having their assistants print out their e-mails.” That's the advice a top executive surveyed by Ernst & Young gives to his corporate heirs.“In order to be a leader,you need to walk the walk,operate a TiVo and know how an iPod works.”
That sentiment is echoed by other CEOs who participated in the study “Fast Forward:Technology Propels Media and Entertainment CEOs into the Future.” Twenty-five corporate giants granted interviews to John Nendick,who heads Ernst & Young's media and entertainment division.
Among the participants:Time Warner's Dick Parsons,Disney's Michael Eisner,Sony's Howard Stringer,Clear Channel's Lowry Mays,Viacom's Sumner Redstone and Liberty Media's John Malone.The one-hour interviews promised anonymity,a move that led to honest answers from power brokers who typically speak on behalf of billion-dollar corporations,not themselves.
More than financial acumen or programming savvy,CEOs cite technological sophistication as outranking other skills for top management.“This group of CEOs has not really been on the cutting edge of technology,” says Nendick.“But these discussions were an acknowledgment they have to be aware of technology.”
In the past three months,tech announcements—high-definition DVDs,video over cellphones,and power companies' offering broadband services—are shaping future business opportunities and competition.And not only are these technologies penetrating the market quickly—it took only six years for DVD players to enter 50% of U.S.homes—but they're being introduced with greater frequency.(It was 25 years between the introduction of radio and television.But the time between the launch of DVD and DVRs,two devices transforming TV,was less than three.)
That pace of change,coupled with the multimillion-dollar mistakes of the dotcom boom by companies like Time Warner (the AOL debacle) and Disney (the Go Internet portal fiasco),have pushed tech understanding front and center.“While there was some feedback that the functional skills of leadership aren't changing much from those required 50 years ago,being technologically savvy was the top skill set required,” says Nendick.
Topping the list of technologies to understand:the digital video recorder.“We'll see a higher penetration of DVRs that will make TV consumption a tailored event,not a broadcast event,” said one CEO.“This is not a good trend for mass media.”

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