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英语翻译As customers purchase products at AA over time,AA develo

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英语翻译
As customers purchase products at AA over time,AA develops a profile of their shopping and purchasing habits ,enabling it to offer products tailored to a particular customer.If the customer decides to shop elsewhere,there is an associated switching cost because the new site will nor have the profile of the customer's past purchases.In this way,AA has reduced the threat of substitute products or services by creating a "cost"to the consumer to switch to another online retailer.
英语翻译As customers purchase products at AA over time,AA develo
随着客户一次又一次在AA购买商品,AA也就客户的购买习惯做出一个详细资料,从而可以针对特定客户提供针对性的商品.当客户决定在别处购物时,相应的因为这种改变产生了新的花费,因为这个新的购物场所没有他过去消费的档案.也就是说,AA使得客户在选择别的网络零销商时会产生一个转移成本,这大大降低了相似的可替代产品和服务给AA带来的威胁.