英语考试中,The next time youˊre watching television,pay attention

英语考试中,
The next time youˊre watching television,pay attention to the advertisements.
Even if the ad is for a womanˊs personal product,or baby diapers,the chances
are that a
manˊs voice is used in the commercial.Why?Because a manˊs voice
carries more weight and authority to many people.Advertising agencies hire
psychologists to determine
what makes people respond to an ad by
purchasing the product.Most people are conditioned to obey their fathers.
Advertisers know a kindly male voice talking about the
product in the
last five seconds of a commercial has a subliminal (潜意识的) effect on the
consumer.
The consumer obeys that voice,leading to the purchase of one
brand over another.This is especially important in products that are basically
the same,such as detergent,
or washing powder.Research proves that most of
these products are equally effective:the only difference may be the scent,or
perhaps the color.But consumers may not be
aware of that.There are
exceptions,of course.My grandmother,who is 87 years old,is one of the few
people not influenced by commercials.She turns the television sound
off
when a commercial comes on TV.When asked why,she replied,″Men sell that
stuff.And what does any man know about washing clothes?″
1.Some products,such as washing
powder,are basically the same,except for ______.
A) the
price
B) the scent or
color
C) the expiry
date
D) the purchasing
method
2.The focus of the passage is on
______.
A) the visual
effect of ads
B) the design of
ads
C) the voice in
ads
D) the beauties in
ads
3.The products mentioned in the
passage are mainly designed for ______.
A)
men
B)
women
C)
children
D) old
people
4.According to the passage,a
male voice usually appears ______ an ad.
A) at the end
of
B) at the beginning
of
C) in the middle
of
D) all
through
5.A manˊs voice is often used in
an ad because it carries
A) more
influence
B) more
information
C) more
certainty
D) more
experience

B,B,B,A,A