英语翻译3,corporate brand strategy and the operation of enterpri
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英语翻译
3,corporate brand strategy and the operation of enterprises
China's large cities have a strong consumer brand consumer awareness,and small and medium cities and the rural market has gradually increased brand awareness.Young people in pursuit of well-known consumer brands to achieve self-worth,and has become a fashion,but their young in the consumption of foreign brands such as Nestle,McDonald's even grow up in the pursuit of development into a fashionable for foreign brands,which can not but have know people are worried about the domestic national brands.
In the Chinese market,foreign brands through joint ventures,wholly-owned or mergers and acquisitions,and other means,to create a successful brand localization.By contrast,China,aside from opening up earlier,fully competitive industries,such as home appliances,cosmetics,food and beverage industries better brand development,the protection of national policies and restrictions industries,brand marketing is still a blank,the real strength almost no brand.Qin has bolstered the pool,love,domestic giants such as national brands are also short-lived.
Along with the constant development of China's market,segmentation of the market for different consumer customer base,target marketing,brand marketing and corporate marketing is a natural choice.Enterprises can successfully carry out a brand marketing,to establish their own strong brand,and the company's business is closely related to long-term strategy,because,brand strategy depends on the business strategy.Most domestic brands do not last long,and domestic enterprises closely related to the lack of long-term business strategy.
Second,corporate brand strategy in China's enterprises in the status of current operations and commercial enterprises in the implementation of brand strategy on what is the situation?Generally speaking,the implementation of brand strategy,to develop their own brands or just aware.First,this awareness comes from the Government's guidance,and the second is derived from the practice of market competition.In particular the practice of the market,many commercial enterprises in the increasingly fierce market competition,the competition moves to all left-right and difficult process to be effective,and that some colleagues open a new path,develop their own brand goods has repeatedly won .In Shanghai,there are three gun licensing underwear,opened a licensing costumes,ancient and modern,licensing bras,silk king,love built clothing,and so on,these commercial counterparts,as developing its own brand of goods due to enterprises in the same fierce competition ,a way out of tight encirclement,an instant,become a Jingyi development of
3,corporate brand strategy and the operation of enterprises
China's large cities have a strong consumer brand consumer awareness,and small and medium cities and the rural market has gradually increased brand awareness.Young people in pursuit of well-known consumer brands to achieve self-worth,and has become a fashion,but their young in the consumption of foreign brands such as Nestle,McDonald's even grow up in the pursuit of development into a fashionable for foreign brands,which can not but have know people are worried about the domestic national brands.
In the Chinese market,foreign brands through joint ventures,wholly-owned or mergers and acquisitions,and other means,to create a successful brand localization.By contrast,China,aside from opening up earlier,fully competitive industries,such as home appliances,cosmetics,food and beverage industries better brand development,the protection of national policies and restrictions industries,brand marketing is still a blank,the real strength almost no brand.Qin has bolstered the pool,love,domestic giants such as national brands are also short-lived.
Along with the constant development of China's market,segmentation of the market for different consumer customer base,target marketing,brand marketing and corporate marketing is a natural choice.Enterprises can successfully carry out a brand marketing,to establish their own strong brand,and the company's business is closely related to long-term strategy,because,brand strategy depends on the business strategy.Most domestic brands do not last long,and domestic enterprises closely related to the lack of long-term business strategy.
Second,corporate brand strategy in China's enterprises in the status of current operations and commercial enterprises in the implementation of brand strategy on what is the situation?Generally speaking,the implementation of brand strategy,to develop their own brands or just aware.First,this awareness comes from the Government's guidance,and the second is derived from the practice of market competition.In particular the practice of the market,many commercial enterprises in the increasingly fierce market competition,the competition moves to all left-right and difficult process to be effective,and that some colleagues open a new path,develop their own brand goods has repeatedly won .In Shanghai,there are three gun licensing underwear,opened a licensing costumes,ancient and modern,licensing bras,silk king,love built clothing,and so on,these commercial counterparts,as developing its own brand of goods due to enterprises in the same fierce competition ,a way out of tight encirclement,an instant,become a Jingyi development of
3,公司品牌战略和执行
中国的大城市的消费者有很强的品牌意识.中小城市及郊区市场的的消费者的品牌意识也在逐渐增强.年轻人追求知名品牌以获得自尊已成为一种潮流.但是年轻人消费国外品牌越来越多,像雀巢,麦当劳,让人对国产品牌很担心.
在中国市场,外国品牌通过合资,独资及合作等其它方式,建立了很成功的品牌定位.相反,中国除了一些开放较早,充分竞争的行业,比如家电,化妆品,食品和饮料,的品牌得到比较好的发展,受国家政策保护和限制的行业,品牌还是一片空白,甚至是没有品牌.qing已经在支持一些困难,有爱心的国内巨头的品牌,但他们也很短命.随着中国市场的迟续发展,以不同的消费者为基础的市场细分,目标营销,品牌营销,公司营销,成为一种自然的选择.企业能够成功的执行一个品牌营销,去建立他们自己的强大的品牌.公司的业绩是跟公司的长期战略密切相关的.因为品牌战略是依赖于商业战略的,大部分国内品牌不能长久,是因为国内企业没有长期的商业战略.其次,公司品牌战略中中国当前状态下怎么执行才是合适的?一般来说,执行品牌战略,发展自己的品牌或者只是一个形成一个品牌意识.首先这个意识来源于政府的指导,其次是来源于从市场竞争的实践经验,特别是市场竞争的经验.很多商业企业在激烈的市场竞争中,竞争决定了方向,困难的过程产生了效果.还有一些同行,开辟了一条新路.发展他们自己的品牌获得了成功.在上海,有个三枪许可内衣.他们许可生产礼服,古典装,现代装,许可生产内衣等等.这些商业副本,由于在激烈的竞争中发展了他们自己的品牌,他们找到了一条出路.(这是谁写的,英文太烂了,语法错误太多)
中国的大城市的消费者有很强的品牌意识.中小城市及郊区市场的的消费者的品牌意识也在逐渐增强.年轻人追求知名品牌以获得自尊已成为一种潮流.但是年轻人消费国外品牌越来越多,像雀巢,麦当劳,让人对国产品牌很担心.
在中国市场,外国品牌通过合资,独资及合作等其它方式,建立了很成功的品牌定位.相反,中国除了一些开放较早,充分竞争的行业,比如家电,化妆品,食品和饮料,的品牌得到比较好的发展,受国家政策保护和限制的行业,品牌还是一片空白,甚至是没有品牌.qing已经在支持一些困难,有爱心的国内巨头的品牌,但他们也很短命.随着中国市场的迟续发展,以不同的消费者为基础的市场细分,目标营销,品牌营销,公司营销,成为一种自然的选择.企业能够成功的执行一个品牌营销,去建立他们自己的强大的品牌.公司的业绩是跟公司的长期战略密切相关的.因为品牌战略是依赖于商业战略的,大部分国内品牌不能长久,是因为国内企业没有长期的商业战略.其次,公司品牌战略中中国当前状态下怎么执行才是合适的?一般来说,执行品牌战略,发展自己的品牌或者只是一个形成一个品牌意识.首先这个意识来源于政府的指导,其次是来源于从市场竞争的实践经验,特别是市场竞争的经验.很多商业企业在激烈的市场竞争中,竞争决定了方向,困难的过程产生了效果.还有一些同行,开辟了一条新路.发展他们自己的品牌获得了成功.在上海,有个三枪许可内衣.他们许可生产礼服,古典装,现代装,许可生产内衣等等.这些商业副本,由于在激烈的竞争中发展了他们自己的品牌,他们找到了一条出路.(这是谁写的,英文太烂了,语法错误太多)
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