英语翻译Five Proven Internet Marketing Techniques1.Offer an irre

英语翻译
Five Proven Internet Marketing Techniques
1.Offer an irresistible free gift.This is one of the best ways to build your potential customer list.You'll educate people about your value,provide them with helpful information,and begin to build a relationship.I prefer digital freebies such as PDFs,audio clips,and newsletters for an obvious reason:easy,timely fulfillment.However,sometimes I like to offer a physical gift,too,to mix it up.This also gives me a reason to collect the visitor's mailing address.
To receive digital gifts,your Web site visitor should be required to join your e-mail list.Be sure to make the process as easy as possible,and provide something of value.I once went to a site of a time management guru.He had all sorts of cool-looking free resources.So I clicked through,only to be asked to fill in a super-long form prior to receiving my goodies.I dutifully filled in the form but when I downloaded my "gift" it was one measly page of bulleted items.Yuck!Not high value.Needless to say,he damaged his brand and my opinion of him by requiring me to jump through hoops for a minuscule reward.
2.Craft e-mail messages that spark emotions and action.Emotion moves people to action—and action is exactly what you want.When you read good copy,it stirs you up.Reread your own Web copy and ask:Have I clearly articulated ideas that will spark desire,passion,and craving for the outcome I promised?You have to make your potential customers feel it.Keep in mind that you have two places to convince potential customers in an e-mail:subject line and body copy.Take the time to persuade readers to click through to your company's sales page.
3.Use auto-responders to build relationships and extend offers.
Auto-responders are pre-written e-mails triggered by a specific event,such as an order being placed.They are a way to build relationships with your customers,follow up on orders,and encourage them to use the product they bought from you.
Consistency and tone are key to the success of any auto-responder message.If you set up a auto-responder,make sure the messages go out in a reasonable time frame.And make sure your tone matches the rest of your messaging (BusinessWeek.com,6/9/08).
4.Build your potential customer list with joint ventures,affiliates,and social media.Joint ventures are partners where the exchange is equal (or close to it).The way such a relationship typically works in terms of a mailing list is that you present the other party's offers to your list,and the joint venture partner will extend your offer to their list.You can pay them a revenue share on sales generated from their list or decide not to.
Affiliates are more of an extended sales force.Some solo entrepreneurs make a decent living simply building lists and promoting third-party products to them.The goal with either approach of joint ventures or affiliates is to get your product in front of an audience you haven't had contact with before.Standard revenue shares for affiliates range,but I often see 30% for products,20% for training,and 10% for consulting services.
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五成熟的网络营销技术
1 .提供一个不可阻挡的免费的礼物.这是一个最好的办法来建立您的潜在客户名单.您可以教育人民认识你的价值,为他们提供有用的信息,并开始建立关系.我喜欢数字赠品,如PDF文件,音频剪辑,和通讯的一个明显的原因是：方便,及时地完成.但是,有时候我想提供一个有形的礼物,也混了.这也给了我一个理由,收集访客的邮寄地址.
接收数字礼品,您的网站访问者应要求加入您的电子邮件列表.务必使该进程尽可能容易,并提供有价值的东西.我曾经到一个网站的时间管理大师.他在各种冷静寻找免费资源.所以,我点击通过,只是被要求填写一份超长形式之前收到我的东西.尽职尽责地填写本人的形式,但是当我下载我的“礼物” ,这是measly页符号项目.Yuck !不高的价值.不用说,他伤了他的品牌和我的意见,他要求我跳火圈的微不足道的回报.
2 .工艺电子邮件引发的情绪和行动.情感动作人民行动和行动正是你想要的.当您阅读良好的副本,它激起你.重读自己的网站复制并问：难道我明确的想法,将引发的愿望,热情和渴望的结果我答应?您必须让您的潜在客户认为.请记住,你有两个地方说服潜在客户的E - mail ：主题行和身体副本.花时间来说服读者通过点击您的公司的销售网页.
3 .使用自动应答,以建立关系,并扩大提供.
自动应答是预先写好的电子邮件引发的具体事件,如命令置于.它们是建立关系的方式与您的客户,跟进订单,并鼓励他们使用该产品,他们买了你.
一致性和语调是成功的关键,任何自动应答信息.如果您建立了一个自动应答,确保出去的邮件在合理的时间范围内.并确保您的语调比赛其余的消息（ BusinessWeek.com ,6/9/08 ） .