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英语翻译The campaign itself changed the traditional advertising

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英语翻译
The campaign itself changed the traditional advertising style of the fast-food industry.The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars.Instead of showing the superiority of a specific product,the intension was to put Sparrow in the hearts of potential customers.

 

Pearson also made other decisions which he believed would contribute to the new Sparrow image.For example,he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额).

 

These efforts paid off,and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
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英语翻译The campaign itself changed the traditional advertising
竞选本身改变了快餐业的传统广告方式.麻雀的电视广告集中在娱乐、特色的原创歌曲,由各种各样的明星表演.而不是显示一个特定的产品优势,意在把麻雀在潜在顾客的心中.皮尔森还做了其他的决定,他认为这将有助于新麻雀图像.例如,他提出降低任何餐馆取得了他们的营业额增加一定的租金(营业额).这些努力得到了回报,和麻雀很快成为该地区最成功的快餐连锁店工作.