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英语翻译Similarly,when asked about the implementation challenges

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英语翻译
Similarly,when asked about the implementation challenges they're facing,companies overwhelmingly emphasize managing internal resistance,defining system specifications,user productivity,and process management—rather than focusing on customer-centric solutions.Our research shows that delivery and provisioning functionalities rank among the least likely CRM applications to be deployed.Functionalities such as proposal generation,order entry,and product configuration—tools that provide customers ready access to both the products and the intellectual capital of the organization—have taken a backseat to
opportunity management,lead tracking,and sales analysis.
The intense emphasis companies place on incremental performance improvements can lead to other strategic miscalculations as well.When managers are challenged to deliver quick returns,they tend to focus on new revenues and cost reductions at the expense of strategic functionality.In this environment,the priority goes to applications that improve crossselling performance,rather than service delivery itself.In this environment,managers reduce costs by focusing on customer service representative (CSR) productivity or systems maintenance,rather than investing in applications that can dramatically enhance
a customer's experience of value.
In the communications industry,this kind of shortcoming has historically been characterized more as a missed opportunity than as a strategic flaw.In today's competitive environment,however,the inability of leading communications companies to develop high-value relationships with customers—especially in the business-to-business marketplace—is a glaring strategic weakness.
We believe the traditional CRM model cannot meet the needs of tomorrow's communications companies.CRM as it is currently conceived simply cannot deliver the true benefits companies and their customers want.
英语翻译Similarly,when asked about the implementation challenges
同样的,当被问及他们将要面对的挑战的执行,公司非常重视节约内阻,确定系统规范、用户生产力、工艺management-rather比关注顾客的解决方案.我们的研究显示,交货和保障功能的可能性最小客户部署.功能,如提案,订单录入、和产品,为客户提供configuration-tools准备进入产品和智力资本的organization-have后面了
机会管理,引导跟踪,并提供销售分析.
强烈的重点放在增量性能改善公司会导致其他战略的误判.当经理都是一种挑战,提供快速返回,他们倾向于注重新收入和降低成本费用的战略性的功能.在这种环境下,去应用程序优先crossselling性能提高,而不是交付服务.在这种环境下,管理者降低成本专注于客户服务代表(CSR)生产力或系统的维护,而不是投资于应用程序,可以大大提高
客户的经验值.
在通信行业,这种缺点历来是具有更像一个错过的机会比作为一个战略缺陷.在这个竞争激烈的环境,但不能领导通讯公司开发的高附加值的关系在企业marketplace-is customers-especially包括战略的弱点.
我们相信,传统的CRM模型不能满足客户的需要,明天的通信公司.CRM是目前怀孕,不能简单地将真实收益公司及其客户需要.
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