英语翻译房地产是一种特殊的商品,房地产营销是房地产经营中的一个重要的环节.从房地产商品的特点出发并结合目前房地产行业的一

英语翻译
房地产是一种特殊的商品,房地产营销是房地产经营中的一个重要的环节.从房地产商品的特点出发并结合目前房地产行业的一些现状和发展趋势,按照营销学中传统的4P理论对房地产的营销策略做了粗略的探讨.房地产市场营销的产生是生产力发展和商品经济发达的必然产物,市场营销是房地产经营过程中不可缺少的组成部分.为了赢得市场竞争,需要进行营销策略的创新.总而言之,房地产营销的出发点应是以人为本和诚信经营,这是需求导向型经济的客观要求.
我们知道,房地产是一个高收益的产业,但是因为它的投资价值大,周期长,实物形态是不动产,市场竞争不充分,滚动开发等特点,所以它也是一个高风险的行业,随着国家加强对房地产业的宏观调控,国土资源部大力整顿全国土地市场,我国房地产业的发展不断走向理性和规范,房地产行业买方市场的形成,客观上使房地产市场营销的地位日益彰显,然而房地产营销仍处于初级阶段,很多经营理念却跟不上行业发展速度,显得相对滞后.在现代市场经济条件下,房地产企业之所以在竞争中取胜就是因为其市场提供顾客所需要的产品,也就是说开发商必须以竞争为导向,以顾客为中心,按照市场需求开发建设房地产产品,通过交换实现产品的价值,从而促进企业的不断发展.但是目前许多开发商在营销中还缺乏这种战略意识,推向市场的房地产产品都没有到达消费者手中或者说没有转化成真正意义上的产品或商品.市场营销就是连接市场需要和房地产产品开发建设的中间环节,从而实现企业自我发展的有效手段.因此,从某种意义上说,房地产营销战略是关系房地产企业经营成败的关键,为了保证房地产业健康快速的发展,对房地产营销战略进行研究显得尤为重要.
关键词：房地产,市场营销,营销策略创新
不要百度谷歌的在线翻译

准确的翻译：
房地产是一种特殊的商品,房地产营销是房地产经营中的一个重要的环节.从房地产商品的特点出发并结合目前房地产行业的一些现状和发展趋势,按照营销学中传统的4P理论对房地产的营销策略做了粗略的探讨.房地产市场营销的产生是生产力发展和商品经济发达的必然产物,市场营销是房地产经营过程中不可缺少的组成部分.为了赢得市场竞争,需要进行营销策略的创新.总而言之,房地产营销的出发点应是以人为本和诚信经营,这是需求导向型经济的客观要求.
Real estate is a special kind of merchandise; an important link in the business of real estate is the marketing of its merchandise. In accordance with the traditional 4P theory of Marketing, a sketchy discussion is conducted on the real estate marketing strategy from the perspective of its merchandise’s characteristics, and also taking into account some current aspects and development trend of the present real estate industry. The emergence of real estate marketing strategy is an inevitable outcome of the development of productivity and the highly developed commodity economy; it is an indispensable and integral part of the real estate business process. The marketing strategy must be innovative in order to prevail in market competitions. In summation, the starting point of real estate marketing should be people-oriented and integrity in the business; this is an objective requirement in a demand-oriented economy.
我们知道,房地产是一个高收益的产业,但是因为它的投资价值大,周期长,实物形态是不动产,市场竞争不充分,滚动开发等特点,所以它也是一个高风险的行业,随着国家加强对房地产业的宏观调控,国土资源部大力整顿全国土地市场,我国房地产业的发展不断走向理性和规范,房地产行业买方市场的形成,客观上使房地产市场营销的地位日益彰显,然而房地产营销仍处于初级阶段,很多经营理念却跟不上行业发展速度,显得相对滞后.
We all know that real estate is a highly profitable industry; but it is also a high risk industry in view of its characteristics of large investment, long cycle, an immovable property in its physical form, inadequate market competition and rolling development. Along with the government’s macro-control efforts and the strong rectification of the national land market by the Ministry of Land and Resources, the development of China’s real estate industry is becoming rational and regulated. Despite the formation of buyer’s market in the industry has more and more enhanced the importance of real estate marketing, it is however, still in the initial stage, many business concepts are relatively lagging and unable to keep up with the development pace of the industry.
在现代市场经济条件下,房地产企业之所以在竞争中取胜就是因为其市场提供顾客所需要的产品,也就是说开发商必须以竞争为导向,以顾客为中心,按照市场需求开发建设房地产产品,通过交换实现产品的价值,从而促进企业的不断发展.但是目前许多开发商在营销中还缺乏这种战略意识,推向市场的房地产产品都没有到达消费者手中或者说没有转化成真正意义上的产品或商品.市场营销就是连接市场需要和房地产产品开发建设的中间环节,从而实现企业自我发展的有效手段.因此,从某种意义上说,房地产营销战略是关系房地产企业经营成败的关键,为了保证房地产业健康快速的发展,对房地产营销战略进行研究显得尤为重要.
Under the conditions of the modern market economy, the real estate enterprises can prevail in the competitions because they can provide products that fulfill the needs of customers; in other words, the housing developers must be competition-oriented and customer-focused, build products according to market demands and realize the product values through the exchange, so as to promote the sustainable development of the enterprises. However, many developers are currently still lack of this strategic awareness in their marketing, their marketed products did not reach the consumers, or in the real sense, did not transform into products or merchandises. Marketing is the central link that connects the market demands with the construction of real estate products; it is the effective means of an enterprise to achieve its self development. Therefore, to some extent, real estate marketing strategy is a key factor in the business success or failure of an enterprise. In order to ensure the sound and fast development of the real estate industry, it seems particularly important to conduct studies on the marketing strategy of real estate industry.

关键词：房地产,市场营销,营销策略创新
Key words: real estate; marketing; market strategy innovation;
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