英语翻译Is Franchising The Future Of Global Manufacture?A S Carr
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英语翻译
Is Franchising The Future Of Global Manufacture?
A S Carrie,L E Hayfron,U S Bititci
Centre for Strategic Manufacturing,Department of Design,Manufacture and Engineering
Management,University of Strathclyde ,Glasgow Scotland,UK
ABSTRACT
While franchising is very common in service industries it is relatively unknown in manufacture.As manufacturing becomes truly global and companies source materials from around the world,business format franchising offers a viable alternative to more common methods of expansion.
This paper presents some of the results of a three-year project assessing the potential of franchising in manufacturing.
The main sections describe franchising and contrast it with other forms of global expansion,the types of manufacturing business which would be suitable for franchising and the steps in establishing a franchise operation.
Is Franchising The Future Of Global Manufacture?
A S Carrie,L E Hayfron,U S Bititci
Centre for Strategic Manufacturing,Department of Design,Manufacture and Engineering
Management,University of Strathclyde ,Glasgow Scotland,UK
ABSTRACT
While franchising is very common in service industries it is relatively unknown in manufacture.As manufacturing becomes truly global and companies source materials from around the world,business format franchising offers a viable alternative to more common methods of expansion.
This paper presents some of the results of a three-year project assessing the potential of franchising in manufacturing.
The main sections describe franchising and contrast it with other forms of global expansion,the types of manufacturing business which would be suitable for franchising and the steps in establishing a franchise operation.
特许经营是未来的全球制造?
A S Carrie,L E Hayfron,U S Bititci
中心的战略制造业,部的设计,制造和工程
管理,大学的斯特拉思克莱德,苏格兰格拉斯哥,英国
摘要
而特许经营是很普遍的在服务行业,这是相对未知的制造.作为制造业成为真正的全球性公司和源材料来自世界各地的商业模式特许经营提供了一个可行的替代办法,以更常用的方法扩展.
本文介绍的一些结果一个为期三年的项目评估的潜力,特许经营在制造业.
主体部分描述了特许经营和对比度,它与其它形式的全球扩张,制造业类型的业务会适合特许经营权和步骤,建立一个特许经营.
A S Carrie,L E Hayfron,U S Bititci
中心的战略制造业,部的设计,制造和工程
管理,大学的斯特拉思克莱德,苏格兰格拉斯哥,英国
摘要
而特许经营是很普遍的在服务行业,这是相对未知的制造.作为制造业成为真正的全球性公司和源材料来自世界各地的商业模式特许经营提供了一个可行的替代办法,以更常用的方法扩展.
本文介绍的一些结果一个为期三年的项目评估的潜力,特许经营在制造业.
主体部分描述了特许经营和对比度,它与其它形式的全球扩张,制造业类型的业务会适合特许经营权和步骤,建立一个特许经营.
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